Eyeshadows are meant to enhance the eye by pulling out its natural color and beauty. The shading of color will also help, among other things, to minimize a deep-set eye, maximize a small eye, give definition to a flat eye and flatten a protruding eye. Where you place the highlighter and shadow are key to making the most of the eye shape. Choose colors for highlighter, lid and crease that blend together naturally. Don't try to match the eye color with a shadow, since this will only cancel-out the eye. A complementary/contrasting color is what makes the eye pop (e.g., brown/blue). We've put together trios that work beautifully together!